JPMorgan announced Tuesday it will push its clients to reduce their greenhouse gas pollution, following years of pressure from activists over its financing of fossil fuel companies. The bank, the largest in the U.S., said it will create “carbon intensity” metrics to more effectively measure and compare the emissions of its clients based on their output, though what exactly those metrics will include remains to be seen. The bank said it will disclose a preliminary 2030 target next year. The move comes as JPMorgan is under increasing pressure to cut its financing for fossil fuel companies that profit from global warming. In February, it said it would no longer advise or lend to clients that get most of their revenue from coal, but has stopped short of more aggressive action. In May, a shareholder movement seeking a report on the bank’s plans to cut greenhouse gas pollution from companies it lends to failed to achieve a majority by less than a percentage point. “If JPMorgan Chase is serious about aligning with Paris, it must immediately stop financing expansion of fossil fuels and deforestation,” Patrick McCully, the climate and energy director of Rainforest Action Network, told Bloomberg.  (Bloomberg $, Wall Street Journal $, ReutersFT $, E&E $)