To celebrate the 150th anniversary of its famous 501 jeans, Levi’s announced the release of a new plant-based 501 Jean. If you’re slightly confused by this, you’re not alone. After all, a
Alden Wicker is an award-winning investigative journalist and author of To Dye For: How Toxic Fashion Is Making Us Sick — and How We Can Fight Back (Putnam). She splits her time between managing her internationally recognized platform on safe and sustainable fashion, EcoCult.com, and contributing to publications such as The New York Times, Vox, Wired, Vogue, and more.